Thu, 27 Jun 2024 15:00:00 +0900 hourly 1 /release/202406101987 Thu, 27 Jun 2024 15:00:00 +0900 ASICS - SUPERBLAST (TM) 2 shoe, Latest Edition of Popular Super Trainer Series, Now Available with Super ... ASICS Corporation
- SUPERBLAST (TM) 2 shoe, Latest Edition of Popular Super Trainer Series, Now Available with Super Responsive and Comfortable FF TURBO (TM) PLUS Midsole, Featuring Approx. 8.0% Lighter, 6.0% Softer and 8.2% More Energy Return than FF BLAST (TM) TURBO foam of Previous Model -
 
ASICS Corporation is excited to unveil the SUPERBLAST (TM) 2 shoe, the top-tier model of ASICS' bouncy and energized performance running shoes. The shoe's uniqueness comes from the use of FF TURBO (TM) PLUS, a midsole previously used only in the ASICS' flagship models -- the METASPEED (TM) SKY PARIS and METASPEED (TM) EDGE PARIS -- the race day choices for many elite runners. Users will experience an exceptional run every day with the SUPERBLAST (TM) 2 shoe, designed for runners who crave the exhilarating energy rebound and comfort that fuels the world's best athletes.
 
Image:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108229/202406101987/_prw_PI1fl_94o08y1b.jpg
 
ASICS is committed to delivering superior athletic performance through its core design philosophy of user testing, science, innovation and sustainability. At the heart of the SUPERBLAST (TM) 2 shoe is the FF TURBO (TM) PLUS foam, an engineering marvel that delivers super responsive cushioning. This advanced material not only enhances the runner's performance by conserving energy during long runs but also saves the runners' legs for the next performance. Compared to FF BLAST (TM) TURBO cushioning used for the previous model, FF TURBO (TM) PLUS cushioning is approximately 8% lighter and has an energy return of approximately +8.2% for a supercharged feel, making it approximately 6% softer. The midsole also features FF BLAST (TM) PLUS ECO cushioning made from approximately 24% bio-based material, and it realizes softer landings and energized toe-off.
 
Pushing the boundaries of technology, SUPERBLAST (TM) 2 shoe is equipped with ASICSGRIP (TM), an advanced outsole designed for off-road terrains that provides better traction and advanced comfort throughout a run. Also, the ENGINEERED WOVEN MESH UPPER, a one-piece, lightweight, and highly breathable woven fabric, will provide further comfort needed for the runners.
 
Laura Bolgen, Director of Product Management Department, Performance Running Footwear said, "Born from the evolution of various high-performance running shoes, the SUPERBLAST (TM) 2 shoe integrates our latest breakthrough, the FF TURBO (TM) PLUS midsole technology. This material is not only lighter and softer but also provides an exceptional energy return to help runners feel a new level of power and comfort with every step. The SUPERBLAST (TM) 2 shoe will boost your running efficiency and inspire your mind to reach new heights."
 
The SUPERBLAST (TM) 2 shoe weighs approx. 250g (size US9) and will become available for purchase on July 5, 2024, for $200.
 
To find out more about the products, please visit: https://www.asics.com/gb/en-gb/
 
*The stripe design featured on the sides of the ASICS shoes is a registered trademark of ASICS Corporation.
]]> /release/201507232196 Mon, 27 Jul 2015 15:00:15 +0900 ASICS ASICS Corporation, a leading global sporting goods company, announced that it will optimize its global operations through the restructuring of the organization and the hiring of talented management leaders from ... ASICS Corporation
ASICS to Strengthen Its Global Business through Organizational Restructuring and Hiring of Talented Management Leaders
ASICS Corporation, a leading global sporting goods company, announced that it will optimize its global operations through the restructuring of the organization and the hiring of talented management leaders from around the world to boost its Center of Excellence initiative to accelerate business growth.

The Center of Excellence Initiative is an ASICS strategy designed to strengthen its global business through the appointment of top talent to lead and manage its global categories from the most influential regional markets by category. These new global leaders will be hired based on their track record of experience from both inside and outside the industry, regardless of nationality or location.

Effective September 16, 2015, the Global Lifestyle Division will be newly established to lead global marketing for Lifestyle brands such as Onitsuka Tiger and ASICS Tiger, and Europe will be designated as the Center of Excellence for this category. The Division will be headed by the newly appointed Senior General Manager, Torsten Widarzik, who will join ASICS on September 15, 2015 from his position as CEO at German fashion label CAMPUS. Widarzik was previously General Manager at Levis Strauss in Germany/Switzerland, and Business and Brand Director of Nike Sportswear at Nike CEMEA, where he built the sportswear business across Central and Eastern Europe. ASICS will drive the Global Lifestyle Business from Amsterdam, Netherlands, with Widarzik's leadership.

Strengthening footwear and apparel business is also a key part of the business growth strategy following the appointment of ASICS as Gold Partner in Japan for Tokyo 2020 Olympic and Paralympic Games. To further accelerate growth, an organizational change will also be made to the Global Footwear Product Marketing Division. Effective August 1, 2015, the Division will incorporate design. The seamless integration of the product design, development and manufacturing functions will boost the development of competitive products.
  
The reformed Global Footwear Product Marketing Division will continue to be led by Gerard Klein, Senior General Manager, who returned to ASICS in August 2014 after seven years at Converse where he was in charge of the go-to-market strategy and merchandising in the EMEA market. Klein was the key driver behind 12 years of positive performance between 1995 and 2007 at ASICS Europe.
    
Earlier this year, ASICS also strengthened its Global Brand Marketing Division by welcoming a new leader, Paul Miles, Senior General Manager, who joined ASICS in May 2015 from Nissan Motor, where he was Vice President of marketing and communications. Miles previously worked for Fast Retailing in France and Japan, where he was responsible for the market launch and expansion of the UNIQLO brand.

"The restructuring of our global operations and the appointment of top talent as our new leaders shows our commitment to accelerate growth as a global sporting goods company," says Motoi Oyama, CEO of ASICS Corporation. "I am confident that the Center of Excellence initiative will enhance organization's capacity and effectiveness, and lead us into the next stage of growth."


About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com.
]]> /release/201402218436 Thu, 27 Feb 2014 11:00:23 +0900 ASICS The TOKYO MARATHON 2014 (organized by the Tokyo Marathon Foundation, http://www.tokyo42195.org/2014en/ ) was held Sunday, February 23. The event, sponsored by ASICS Japan Corporation, drew 36,000 participants. With one percent ... ASICS

Many Runners in TOKYO MARATHON 2014 Wear ASICS Shoes!
Why They Choose ASICS
The TOKYO MARATHON 2014 (organized by the Tokyo Marathon Foundation, http://www.tokyo42195.org/2014en/ ) was held Sunday, February 23. The event, sponsored by ASICS Japan Corporation, drew 36,000 participants.
With one percent of the global population now said to have completed a full marathon, more runners are traveling from abroad every year to participate. Approximately 20% of participants in full marathons in Japan travel from overseas for the events. Of those, more than half are from Asian countries (excluding Japan).
In recent years, about 50% of runners in the Tokyo Marathon has been wearing ASICS running shoes. This year as well, ASICS shoes supported the feet of a similar proportion of runners. (*1)

(Photo: http://www.image.net/asics_tokyomarathon2014 )

For over 60 years, ASICS has played a role in the safe and comfortable sporting lives of everyone, from top athletes to people who enjoy sports casually. ASICS has been developing shoes appropriate for movements and foot forms characteristic of various sports since 1949.
The changes in foot form and stresses on the body that occur during exercise, which differ by sport and gender, are analyzed using ergonomics-based research on materials development and structural design conducted at the ASICS Institute of Sports Science (founded in 1985). The materials and structural designs developed from such analyses are used in the ASICS product lineup.

ASICS Running Services Corner at  Tokyo Marathon EXPO 2014
Free analyses of foot size and running style using the 3D Foot Scanning System (measuring foot form in three dimensions) and Dynamic FOOT ID (analyzing running form) are available at the following stores in Asia (excluding Japan).

China: ASICS store
Taiwan: ASICS store, Big City (to be moved to another location after April)
South Korea: ASICS Gangnam direct shop
Singapore: ASICS Bonifacio High Street

MY ASICS: A training app for designing individualized programs based on running level:
China (http://my.asics.com.cn/ )
South Korea (http://my.asics.co.kr/ )
Taiwan (http://my.asics.com.tw/ )

(*1) Based on a visual count by ASICS of about 18,000 runners at a certain spot (counted for about 5 hours after the top runner passed through).


Source: ASICS
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