- 32.6% of BtoC Companies Placed Mobile Ads in Fiscal Year 2011 Smartphone Ads Up 14.4 Points from previous survey to 22.5% -
Nikkei Digital Marketing, published by Nikkei Business Publications, Inc., and bcゲーム 入金方法C Inc. have conducted a joint survey of usage trends in corporate mobile advertising for the 125 million mobile phones that have penetrated the Japanese domestic market (as of June 2012, study by TCA). The survey covered 4,328 Japanese listed and major unlisted companies through administration of a questionnaire in April and May 2012. Responses were received from 523 companies. The survey has now been conducted four times since its start in 2009. The response rate was 12.1%.
Survey of Usage Trends in Corporate Mobile Advertising: Six Key Points
[Point I.]21.1% of Companies Increase Digital Ads. 13.6% Increase Smartphone Ads
[Point II.]16.3% of All Companies and 32.6% of BtoC Companies Have Placed Mobile Ads
13.2% Have Placed Feature Phone Ads and 10.9% Have Placed Smartphone Ads
[Point III.]"Ad Network" Ranks 15.1 Points Higher for Smartphonebcゲーム 入金方法han Feature Phones as an Advertising Media
[Point IV.]Choice of Advertising Effectiveness Indicators for Smartphones Ads Shows Strong Demand for Media Power and Media Value
[Point V.]Among Companiebcゲーム 入金方法hat Have Not Placed Mobile Ads, Those Looking at Feature Phones Ads Decline to 7.1% While Almost Half (42.6%) of the BtoC Companies Look at Smartphone Ads
[Point VI.]31.7% of BtoC Companies Have Their Own Smartphone Website and 20.7% Offer Their Own Apps
-- Classification of commercial and advertising expense allocations
BtoC Companies: Handles products and services for the general consumer; allocates commercial and advertising expenses largely to products and servicebcゲーム 入金方法argeted at those general consumers. (including companiebcゲーム 入金方法hat make similar allocationbcゲーム 入金方法o BtoC and BtoB products)
BtoB Companies: Handles products and services for businesses; allocates commercial and advertising expenses largely to products and service targeted at those businesses.
-- Classification of types of advertising
Mobile advertising: In this survey, referbcゲーム 入金方法o the sum of feature phone advertising and smartphone advertising.
Feature phone advertising: Advertising that can be viewed through the Internet from a browser for a mobile phone.
Smartphone advertising: Advertising that can be viewed from a browser or application for a smartphone.
Digital advertising: General term applied to PC advertising, feature phone advertising, and smartphone advertising.
Survey Outline
Survey period:April 24 to May 15, 2012 (document deadline, May 25 final collection deadline)
Survey method:Postal survey
Companies surveyed: 4,328 Japanese listed and major unlisted corporations
Samples collected:523 (response rate: 12.1%)
Survey company:Nikkei BP Consulting, Inc.
For further information:
English: http://www.bcゲーム 入金方法c.co.jp/en/news/2012/20120710-1404.html
Chinese: http://www.bcゲーム 入金方法c.co.jp/cn/news/2012/20120710-1405.html
About Nikkei Business Publications, Inc.
Nikkei Business Publications, Inc., Nikkei Digital Marketing (http://www.nikkeibp.com/)
Monthly publicationbcゲーム 入金方法hat introduce notable strategies and leading case studies.
Publishes Nikkei Digital Marketing and runs a website and forum for readers only
About bcゲーム 入金方法C Inc.
bcゲーム 入金方法C Inc. (http://www.bcゲーム 入金方法c.co.jp/en)
Comprehensive Mobile Marketing Business encompassing Media Business, Media Rep Business, Mobile Solutions Business and others.
Yutong Busは2024年、国際事業において画期的な年を迎え、強力なイノベーション推進を継続しています2025.01.22 14:02
